I collaborated with industrial designers, merchants, and key accounts to provide design solutions for all business needs for roost, a wholesale home goods company. I developed visually compelling presentations, including product presentations for internal development and corporate retailers. I managed all product assembly solutions and vector graphics for product inserts, and I worked closely with the industrial designer on product development and packaging.
The following are samples of my time at roost.
roost
Product Launch | wholesale home, photography, layout, packaging
Mineral Display Box—Anthropologie by roost
Curate a detailed reference sheet to accompany the mineral specimen display box. Capture high-quality photography of the minerals to capture their unique details, textures, and perform necessary photo touch-ups to ensure clarity and accurate color.
Product Inserts | wholesale jewelry, layouts, typography
roost—jewelry
Create jewelry care inserts and informative reference guides for all jewelry and stone products to educate users on proper cleaning and care.
photography by roost
Product Development | wholesale holiday, packaging
Project: roost—holiday
Experiment with size, style, color and glitter type for a snowflake ornament to create a visually appealing product. Create packaging that enhances product presentation while ensuring durability and practicality for retail display.
This project showcases expertise in product iteration, design aesthetics, and packaging solutions.
Product Inserts | home furnishings, illustration, vector graphics, copy
roost—home
Create comprehensive assembly instructions and product illustrations. Streamline the process of assembling and disassembling the product by crafting concise visual and written guides, ensuring optimal efficiency in assembly.
